One of the most important ways we identify as human beings is through our gender. What happens when that’s no longer clear?
About Post Author
About the Author
Ciarra Zatorski
Rahway, New Jersey
@CiarraLorren
Professor: Karyn Collins
Class: Reviews and Criticism
Takeaway:
As the driving force influencing consumers' thoughts and decisions, advertising drew divisions between the desirable and undesirable, the credible and the deceptive, and more importantly, the ideology that governed society. Ads have played on classic stereotypes of what was meant by "masculine" and "feminine" in ways that we often fail to notice. In recent years, though, several rebellious brands have challenged the traditional gender schism, by portraying gender as a fluid ideology. Through writing this piece, I learned that gender fluidity has yet to become a general phenomenon across the fashion industry, the boundaries that once divided genders continue to be pushed.
As the driving force influencing consumers' thoughts and decisions, advertising drew divisions between the desirable and undesirable, the credible and the deceptive, and more importantly, the ideology that governed society. Ads have played on classic stereotypes of what was meant by "masculine" and "feminine" in ways that we often fail to notice. In recent years, though, several rebellious brands have challenged the traditional gender schism, by portraying gender as a fluid ideology. Through writing this piece, I learned that gender fluidity has yet to become a general phenomenon across the fashion industry, the boundaries that once divided genders continue to be pushed.